
WHAT IS DIGITAL MARKETING?
Digital marketing encompasses all forms of marketing conducted via the internet and has become indispensable in today’s landscape. This encompasses a range of online platforms. including search engines, email services, websites, and social media, which function as avenues for interaction with both current and potential customers. When digital marketing is executed with the right audience at the appropriate time and location, it proves to be highly effective. The global reach of digital marketing allows businesses to establish themselves as brands. Given that consumers are increasingly spending significant time on screens, the internet represents the optimal venue for engagement. Businesses worldwide are capitalizing on this reality.